Webinar

Doing business in the age of the blue check mark

Len Schneyder
Tim Beyers
Keith Dawson
Lodema Steinbach
Date & time
Available On-Demand

Relationships are key to maintaining customer satisfaction, building loyal customers, and driving repeat business. With new digital communication channels, businesses can empower their employees to build relationships, but that also leads to challenges. In an environment where trust and privacy are key elements of the relationship between customer and company/brand, how can a brand ensure that its messages are received, welcomed, responded to and taken seriously?

In this webinar, 451 and Twilio will explore how (and why) businesses can present themselves through verified “blue checkmark” profiles. How much does the question of trust and privacy affect customer behavior? Where in the customer journey do trust and privacy emerge as a defining success factor, and what does that look like? And how is the communications technology landscape evolving to provide tools and structure for business to present themselves clearly and securely, assuring customers of their identity on both sides of the interaction and through the customer’s lifecycle?

Because building relationships (especially digital ones) is a key differentiator for many businesses, instilling trust and ensuring privacy are more critical than ever.

Meet the Presenters

Len Schneyder

Len Shneyder

VP of Industry Relations, Twilio SendGrid
Len Shneyder is a 15+ year email and digital messaging veteran. Len serves as an evangelist and proponent of best practices and he drives thought leadership and data-driven insights on industry trends based on the massive volume of email Twilio SendGrid delivers on behalf of their customers.
Tim Beyers

Tim Beyers

Senior Product Manager, Voice and Video
Tim Beyers leads the trusted telephony initiative at Twilio. In his 3.5 years at Twilio he has launched features in SIP, dialing permissions, routing, <pay> Connectors. He has a Masters Degree in Electrical Engineering and undergraduate degree in Systems Design.
Keith Dawson

Keith Dawson

Principal Analyst, Customer Experience & Commerce at 451 Research
Keith Dawson is a principal analyst in 451 Research’s Customer Experience & Commerce practice, primarily covering marketing technology. Keith has been covering the intersection of communications and enterprise software for 25 years, mainly looking at how to influence and optimize the customer experience.

Prior to joining 451 Research, Keith had stints as an analyst at Frost & Sullivan and Ovum, and served for many years as the editorial director of Call Center Magazine. He has written several books and countless articles on technology, and is a frequent speaker and presenter on issues related to customer engagement and the intersection of marketing, sales, service and support.

He is a graduate of Amherst College with a BA in English Literature.
Lodema Steinbach

Lodema Steinbach

Director of Business Development at Twilio
Lodema Steinbach is a Director of Business Development for North American Carriers at Twilio. She is responsible for growing Twilio’s relationships with the Wireless Carriers including industry trends and shifts in the SMS/MMS/RCS space. Prior to her role at Twilio, she worked at Verizon Wireless in managing the A2P and P2P SMS and MMS messaging gateways and has been a key contributor in the development of the 10DLC A2P channel. Lodema brings over 12 years of experience in the carrier messaging space. With this experience, she brings a deep knowledge of Carrier messaging abuse and anti-spam measures coupled with Cloud Communication and Developer Community demands, drivers and challenges.
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