Get Ready for the New Relationship Economy
Download our report on building successful brands for post-monogamous consumers.
It’s comforting to imagine that consumers feel exclusively emotionally connected to your business – that once they’ve started buying from you, they will loyally keep doing so, forsaking all others. Twilio’s new Relationship Economy 2023 report shows that this is a dangerous fantasy.
The truth is that today’s consumers feel emotional connections to wide range of different brands – and are increasingly suspicious of those that take them for granted. To succeed in this post-monogamous world, it’s crucial to play by the rules of open brand relationships: honesty, respect and a commitment to helping customers feel special. Download our full report to find out how.