Measure ROI and performance of your Omnichannel Communications

According to the Twilio 2024 State of Customer Engagement Report, brands with mature digital engagement report a 123% increase in revenue.

Learn how to measure the effectiveness of your omnichannel efforts and calculate ROI in this on-demand webinar with a Twilio product expert.

On Demand

Bill Higbee

Key Takeaways

In this webinar you’ll learn:

  • How to measure the performance and ROI of your omnichannel communications whether for marketing, alerts, or notifications.
  • How to calculate a dollar value for non-revenue generating communications such as appointment reminders or delivery notifications.
  • Best practices when conducting and presenting your ROI analysis.
Watch now


Bill Higbee is a Sr. Product Marketing Manager at Twilio with 20+ years experience in technical marketing roles that span from startups through enterprise in API, SaaS, and Telecom. In Bill’s current role, he is focussed on helping companies improve the success of their marketing programs by using Twilio’s communication channels such as email, SMS, and WhatsApp in the most effective manner possible.