Bill Higbee
Senior Product Marketing Manager, Twilio
Key Takeaways
In this webinar you’ll learn:
- How to measure the performance and ROI of your omnichannel communications whether for marketing, alerts, or notifications.
- How to calculate a dollar value for non-revenue generating communications such as appointment reminders or delivery notifications.
- Best practices when conducting and presenting your ROI analysis.
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Presenters
Bill Higbee is a Sr. Product Marketing Manager at Twilio with 20+ years experience in technical marketing roles that span from startups through enterprise in API, SaaS, and Telecom. In Bill’s current role, he is focussed on helping companies improve the success of their marketing programs by using Twilio’s communication channels such as email, SMS, and WhatsApp in the most effective manner possible.
