Webinar
The New Normal of Retail: Digital
Available On-Demand
As consumers adapt to the new normal, where physical experiences have shifted to online transactions and work from home is setting new expectations, brands are driven to adapt new strategies to deliver effective engagements. Creating safe ways to interact is the first consideration but interactions will need to be complemented by personalized service, surprise and delight. It's time more than ever to be human and in service of our customers.
Join us in a live dialogue as retail pioneer Melissa Gonzalez and Twilio’s retail subject matter expert, Alex Bravo discuss:
- how to prepare the appropriate plan of action for your business
- How to establish a unified digitized approach across channels
- and how your brand can prepare, respond and adapt as times change
Meet the Presenters
Melissa Gonzalez 
CEO, The Lionesque Group, an MG2 Company
Melissa Gonzalez is a pioneer in bringing the pop-up retail format to the mainstream.
She is the founder and CEO of The Lionesque Group, a firm of award-winning retail strategists and pop-up architects™ as well as a Principal and Shareholder in MG2, a global architecture firm.
Beginning with a deep dive into strategy, Melissa helps clients rethink environments and in-store experiences to convey compelling stories – ones that animate discovery and engagement – attracting new customers, elevating loyalty with existing customers, and building a platform for their future evolution. Some of her impressive clients include brands such as Amazon, COTY, Estee Lauder, M.Gemi, Nordstrom, Purple, Stella & Dot, The RealReal, YUM brands, and others, as well as property groups such as GGP Properties (now Brookfield) and Steiner & Associates.
Melissa reflects on her work in her best-selling book, The Pop-Up Paradigm: How Brands Can Build Human Connections in a Digital Age. She is a regular go-to expert in retail and is often featured in Forbes, Fortune, WSJ, Business Insider, Glossy, Digiday, Retail Touchpoints, WWD and on Cheddar and CBS News. She is also a regular contributor for ABC LA Radio, Yahoo Finance and Advertising Week 360.
The work behind Melissa and her team has received notable award recognition from CLIO, Glossy, and New York Design Awards. Melissa has also been recognized as one of LinkedIn’s top 10 must-know writers and creators, Design: Retail’s Top 10 Retail Design Influencers of the Year, Design: Retail's 40 under 40, and Innovator of the Year by Retail Touchpoints.
Beginning with a deep dive into strategy, Melissa helps clients rethink environments and in-store experiences to convey compelling stories – ones that animate discovery and engagement – attracting new customers, elevating loyalty with existing customers, and building a platform for their future evolution. Some of her impressive clients include brands such as Amazon, COTY, Estee Lauder, M.Gemi, Nordstrom, Purple, Stella & Dot, The RealReal, YUM brands, and others, as well as property groups such as GGP Properties (now Brookfield) and Steiner & Associates.
Melissa reflects on her work in her best-selling book, The Pop-Up Paradigm: How Brands Can Build Human Connections in a Digital Age. She is a regular go-to expert in retail and is often featured in Forbes, Fortune, WSJ, Business Insider, Glossy, Digiday, Retail Touchpoints, WWD and on Cheddar and CBS News. She is also a regular contributor for ABC LA Radio, Yahoo Finance and Advertising Week 360.
The work behind Melissa and her team has received notable award recognition from CLIO, Glossy, and New York Design Awards. Melissa has also been recognized as one of LinkedIn’s top 10 must-know writers and creators, Design: Retail’s Top 10 Retail Design Influencers of the Year, Design: Retail's 40 under 40, and Innovator of the Year by Retail Touchpoints.
Alex Bravo
Industries Manager, Twilio
Alex Bravo is an industries marketing manager at Twilio, and the subject matter expert for Retail and Travel & Hospitality. She helps define how Twilio enables companies to turn engagement challenges into opportunities and presents how some of the most innovative retail companies create unexpected delightful customer experiences.
In addition to her work, Alex is an innovation and entrepreneurship instructor for Science Clubs International, an organization that recruits exceptional, ivy-educated Latinos, who have made important contributions in science, technology, and entrepreneurship. She has also been a guest lecturer on neobehavioral marketing and non-market variables through the department of economics at her alma mater, Harvard University.
In addition to her work, Alex is an innovation and entrepreneurship instructor for Science Clubs International, an organization that recruits exceptional, ivy-educated Latinos, who have made important contributions in science, technology, and entrepreneurship. She has also been a guest lecturer on neobehavioral marketing and non-market variables through the department of economics at her alma mater, Harvard University.
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