Guide

Blueprint for Mobile Customer Notifications

Your guide to delivering the right message at the right time on the right channel.

Blueprint for Mobile Customer Notifications

What’s inside

Mapping your notifications strategy

Consumers want to receive relevant, timely, personalized notifications from the businesses they interact with. But businesses don’t always get this right. Read this guide to:

Map notifications to the customer lifecycle
Align different types of notifications to the best channel for delivery
Get key considerations and a maturity model for building out your notifications solution

Notifications Maturity Model

Building your notifications solution

Your business needs and use case will dictate the requirements for your notifications solution. In this guide we take you through three increasingly sophisticated approaches to notifications as well as practical considerations for building out your solution:

Simple notifications
Intelligent notifications
AI notifications and conversations

Read the Guide

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