Multichannel notifications for every stage of the customer journey

Breaking through the noise and differentiating yourself to your customers is increasingly challenging in today’s digital world.

Delivering notifications seems simple at first—it could be an emergency alert, order or transaction notification, appointment reminder, or a purchase receipt. In practice, though, it can get complicated—fast.

When done well, these interactions become an opportunity to create unique, value-adding experiences that differentiate your brand. But that only happens if you meet your customers with the right message, on the right channel, at the right time.

In this webinar, we’ll share best practices learned from our own customers on mapping notifications to your customer’s journey and meeting them on their preferred channels at the right time through three increasingly sophisticated approaches.

Marks and Spencer, one of the United Kingdom’s premier retailers with more than 1400 locations globally, will join to share their journey using alerts and notifications to solve challenges and create a delightful customer experience. Like many businesses, Marks and Spencer has evolved rapidly as pandemic lockdowns accelerated customers’ preference for digital shopping experiences, creating the need to build entirely new workflows like contactless in-store pickup.