Guide to Customer Messaging

In today’s digital landscape, customers are won and lost through differentiated communication.

Our Guide to Consumer Messaging is 50+ pages of best practices and insights to guide organizations in communicating relevant, personalized, and timely information through their customers’ preferred messaging channels.

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What you’ll learn

Building the right strategy is crucial to every business’s success with messaging. Learn how to reach your customers where they are.

Choosing the right channel. While channel selection can depend on the use case, customers want options.
Getting permission and building trust. Regardless of the messaging channel, one of the most important rules of business messaging is that you must first gain permission from customers.
Communicating at the right time with the right message. It’s more than communicating quickly and simply. It’s about delivering timely, relevant content.
Leveraging two-way conversations. Customers today expect to be able to reply back to messages from businesses.

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