What’s inside
Consumer preferences for communications
While 81% of companies say they view customer experience as a competitive differentiator, Twilio’s research shows that 94% of consumers are annoyed by the communications they receive from companies. And that’s because there is no one size fits all approach to communications.
About the research
Twilio partnered with Lawless Research to survey consumers in the US, UK, Germany and Australia about their communications preferences. The research reveals best practices that all businesses should incorporate into their communications strategy.