Research Report

Global Study: Consumer Engagement Best Practices for 2020

Review the results from a survey of 2,500 global consumers on how they want to be reached by businesses.
Global Consumer Research: Communications Best Practices for 2020
Consumer preferences

What’s inside

Consumer preferences for communications

While 81% of companies say they view customer experience as a competitive differentiator, Twilio’s research shows that 94% of consumers are annoyed by the communications they receive from companies. And that’s because there is no one size fits all approach to communications.

About the research

Twilio partnered with Lawless Research to survey consumers in the US, UK, Germany and Australia about their communications preferences. The research reveals best practices that all businesses should incorporate into their communications strategy.

About the research
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