Twilio commissioned Forrester Consulting to conduct a Total Economic ImpactTM (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying Twilio Messaging. Three-year, risk-adjusted present value (PV) quantified benefits for the composite organization include:
3% increase in message delivery verses previous provider that results in $1.4 million in net margin benefits from a total revenue of $14 million
40% drop in customer-care calls and a 15% increase in calls that can be deflected to text, which results in savings of $67,900
15% productivity improvement for IT developers, providing a financial impact of $156,800
30% to 40% additional opportunity from customers opting into Twilio SMS marketing messaging worth $328,000 in net margin from a total revenue of $3.2 million
Unquantified Benefits
Forrester interviewed five representatives of organizations with experience using Twilio Messaging who also highlighted benefits that they couldn’t quantify
Enhanced speed to implementation
Interviewees noted Twilio Messaging accelerates and compounds the time to value for the organizations and their customers
An increase in scalability
Interviewees said they believe the Twilio Messaging platform is fully scalable for increases in volumes or to other regions worldwide.
Enriched developer staff employee engagement
Interviewees noted how developers appreciate the platform’s ease of use, which contributes to their willingness to engage and work on projects involving Twilio Messaging.
And more…
Such as strengthened compliance, the ability to generate customer communications faster and to deliver them on time, and improved customer satisfaction!
WhatsApp Business
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Communicate on any channel your customers prefer
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