The Personalization Imperative: Power Better CX With Owned Data

Negative call center experiences lead to lost customers. In fact, 24% of Americans would rather shave their head than speak with customer service. That’s why it is important for businesses to invest in tools that empower agents to deliver personalized customer experiences.

In this ebook, you’ll learn:

• How to use owned data to create a truly personalized CX
• Ways to navigate data collection once third-party cookies are set to expire
• How Twilio Flex and Segment together can help your business combat rampant digital fatigue

Every contact center interaction is an opportunity to create customers for life. Make sure you’re leveraging these opportunities by downloading this ebook.