Bridging the Communications Divide

81% of consumers say it’s often difficult to communicate with businesses. But only 34% of businesses acknowledge these challenges.
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Bridging the Communications Divide
Nearly 7 out of 10 businesses think they’re communicating with their customers effectively, while only 2 out of 10 customers agree. Clearly, today’s businesses aren’t as good at communicating with their customers as they think they are.
To find out why, we asked over 2,000 consumers and 850 businesses in the US, UK, and Australia about the current state of customer communication. We take a deep dive into consumer preferences and areas for improving the entire customer experience.

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