In 2023, delivering personalized, consistent customer experiences is essential. That’s why Twilio is committed to driving innovation and delivering enterprise-ready solutions in the CPaaS (communication platform as a service), CDP (customer data platform), and CEP (customer engagement platform) spaces.
As a result of that innovation, Twilio has once again been named a Leader in the IDC MarketScape: Worldwide Cloud Communications Platform as a Service (CPaaS) 2023 Vendor Assessment report. The report noted, “The company's key differentiator is the ability to provide a consolidated platform for customer engagement solutions, leveraging a comprehensive CDP platform, Segment, and Twilio Flex cloud contact center platform.”
Note: IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the icons.